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The iPad is not satisfactory, but consumers want it as

The IPAD and sales

On April 3 the iPad will begin to be sold in the U.S., a country where there is great expectation for the success or failure of the tablet.

the situation is so polarized, the initial price of the iPad will be $ 499 for the model with a capacity to store up to 16GB of information.

And although its features do not seem to satisfy 15% of participants in a U.S. survey indicates that the iPad is among your gadgets to buy in the next three months.

The percentage of purchase intent, according to comScore's work is very similar to the 14% weighting on the Kindle, the e-reader from Amazon.

"The market for e-readers tablets and is developing at an abysmal rate and the entry of Apple to speed up insurance segment adoption by the consumer, "said Serge Matta, senior vice president of comScore. Purchase Intent


The comScore study (among nearly 2,800 Internet users) made it clear that 69% of respondents sought information about the main tablet and e-readers, that is, Kindle, iPad, Barnes & Noble Nook Samsung Sony Reader and Papyrus.

The survey says that 6% of the participants has a Kindle and 4% a Sony Reader.

Among the most important attributes that consumers want to iPad include: the ability to use multiple applications / programs at the same time (43%), having a screen size a laptop or desktop (37%) and have a built in camera (34%).

Users of iPhone or iPod Touch, that percentage climbs to 56%, 66% and 51% respectively.

And despite the iPad not have those capabilities, 15% said they want to buy it in the next three months. Some 14% would prefer to purchase the Kindle.


iPad Uses of Apple seems to be right not to iPad box as a simple e-book reader and only 37% of respondents indicated as desirable or highly desirable to read books on the iPad.

About half indicated a high interest in using the iPad to surf the internet (50%) and use the functionality email (48%), while over a third said they would use it for music (38%), reading (37%), keep a list of contacts and addresses (37%), watching videos or movies (36% ) save and view photos (35%) and reading newspapers and magazines (34%).

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